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The announcement reportedly signified a changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquired start-up Internet companies that generated low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities.
The Wall Street Journal stated that the purchase of Tumblr would satisfy Yahoo's need for "a thriving social-networking and communications hub." Data collated by com Score during July 2013 revealed that more people in the U. visited Yahoo websites during the month than Google; the occasion was the first time that Yahoo outperformed Google since 2011.
In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007.
The company struggled through 2008, with several large layoffs.
On the United States Securities and Exchange Commission's website, they listed the new company as a "non-diversified, closed-end management investment company." Yahoo operated a portal that provides the latest news, entertainment, and sports information.
The portal also gave users access to other Yahoo services like Yahoo!
was the highest-read news and media website, with over 7 billion views per month, being the sixth most visited website globally in 2016.
According to third-party web analytics providers, Alexa and Similar Web, Yahoo!
Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360°, Delicious, Flickr, and Yahoo Buzz.On October 16, 2007, Yahoo announced that it would discontinue Yahoo 360°, including bug repairs; the company explained that in 2008 it would instead establish a "universal profile" similar to the Yahoo Mash experimental system.Yahoo partners with numerous content providers in products such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo!Three years later, Yahoo had a market capitalization of .24 billion.On April 4, 2012, Yahoo announced a cut of 2,000 jobs, or about 14 percent of its 14,100 workers.
At its height it was one of the most popular sites in the United States.